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Our Philosophy

"There is no beauty in the finest cloth if it makes hunger & unhappiness."

Mahatma Gandhi


We believe that in our lifetime we can build a brighter world where values trump profit - together. That’s why we strive to bring you quality artisan products with brilliant ethical cred; ones that are about so much more than the bottom line... so you can shop your vales in our ethical market place.

Susan David once said, "Our emotions are data which contain flashing lights to things that we care about."  We tend not to feel strong emotion to stuff that doesn't mean anything in our worlds. For example, if you feel rage when reading the news, that rage is a signpost, perhaps, that you value equity & fairness. You then have an opportunity to respond in a way that aligns with your values. This beautiful world we live in is filled with diversity, both externally & internally, including diversity of emotion; & it's for this reason that we've created seven values, in the hope that you may find one, two, three, or more that speak specifically to you. And together we will be about changing the world one purchase at a time.


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